Better Together For Dogs
We can do
better
together!
Empowering shelters, rescues and foster caregivers with marketing education and resources to give every dog the visibility they deserve.
Too many wonderful dogs spend weeks or months in their kennels without ever really being seen.
When we move them into foster homes, they're seen every day on walks or playing with other dogs. As a result, the dogs have an exponentially higher chance of being discovered by someone who wants to adopt them.
Many shelters in various countries euthanize dogs after just a few weeks or months if nobody inquires about them.
200M+
Stray dogs worldwide (WHO estimate)
Millions
Unwanted dogs killed worldwide each year
Every dog deserves visibility.
Every shelter deserves support.
We help shelters and rescue organizations give more dogs the visibility they deserve and increase their chances of finding loving homes. Through education, practical resources, and collaboration, we support effective adoption advertising, promote the value of foster care, and help organizations build successful foster programs.
We are weeding through all the provided help out there to narrow it down for you to the best and most effective, so you don't have to waste time on what's not important.
We do not replace adoption platforms or shelter management systems — we amplify the work they are already doing. We develop innovative features and systems to bridge the gaps in what's currently available.
We all share a common goal: saving more lives through better outreach, stronger partnerships, and informed action. Together, we can help more dogs find their way home.
Marketing Education
We provide shelters and rescues with the knowledge to create compelling adoption advertising that gets dogs noticed.
Foster Program Support
We promote the value of foster care and help organizations build successful, sustainable foster programs.
Community Connection
The community works together on one goal - saving lives. By sharing their best practices, advertising tips, links and material dogs have a better chance to be seen and getting adopted.
Collaborative Outreach
Through stronger partnerships and informed action, we help more dogs find their way home.
"Companies spend over $700 billion globally on marketing each year: great storytelling works. Better photos and better stories save lives."
— Better Together For Dogs Research, 2024
Learn. Apply. Save lives.
01 — BUILD THE FOUNDATIONS
Learn.
02 — PUT IT INTO PRACTICE
Apply.
03 — PLACE MORE DOGS
Save lives.
Downloads, downloads,
downloads ...
The Adoption Marketing Playbook
1 tutorial · approx. 1 page
Pet Photography
9 tutorials · approx. 63 pages
The Foster Program Starter Kit
1 tutorial · approx. 7 pages
Foster Family Welcome Guide
1 tutorial · approx. 1 page
Local Media PR Templates
1 tutorial · approx. 1 page
Social Content Calendar
1 tutorial · approx. 1 page
Foster Advertising Guide
1 tutorial · approx. 6 pages
Building the network.
Networking makes everything stronger. We believe in the power of mutual support — lifting others up while knowing we can lean on the community when we need it. By connecting shelters, rescues, foster families, and advocates, we build a web where everyone gives and receives, and together we get more dogs into loving homes.
Network Growing
We're building connections across the country. Shelters, rescues, and advocates — be among the first to join.
The people behind the mission.
A passionate team of dog advocates working to give every shelter dog a better chance at finding home.
Founder & Director
Leading the mission and guiding the strategic vision for Better Together For Dogs.
Community Manager
Building partnerships, connecting shelters and volunteers, growing our network, and supporting our community of advocates.
Marketing Lead
We're looking for a marketing specialist or agency to help us provide in depth professional marketing and advertising.
Design & Content
Crafting all visuals necessary for our mission.
Wanda Wimberly Lasher
Representing our project in Marion County, Florida
Wanda is a strong and versatile business woman who's heart is in the right place — especially for rescue dogs. She runs her own rescue for years and we are honored to have her on our team.
We're growing — board members and volunteers are welcome to join our mission.
What we stand for and with
Killing for space is never the only option.
We stand with no-kill for pets in shelters.
And we can explain why.
Euthanasia ends incurable suffering.·Killing ends inconvenience.
Every dog killed for space, time, or convenience had an alternative. These are ours:
Better Marketing & Visibility
A kennel card is not marketing.
Dogs need to be actively promoted—not simply listed and left to be found.
Build a real ad for every dog in minutesReaching Beyond the Usual Adopter Pool
Waiting for adopters to come looking is not enough.
Bring the dogs to new audiences and introduce them to people who never thought about adopting.
Publish where new audiences already areWider Networking
One shelter cannot reach everyone.
More connections mean more helpers, more resources, more fosters, and therefore more possibilities for each dog.
Join the network and get involvedBehavioral Support
Shelter behavior is not always the dog's real behavior.
Give dogs the environment, time, training, and support needed to show who they really are.
See how a home reveals the real dogFoster Homes
Kennel life is confinement.
A foster home gives a dog the chance to live, decompress, and show who they are in a real home.
Start or grow a foster programPack Rooms Instead of Isolation Kennels
Isolation should not be the default.
Letting compatible dogs share spaces keeps them socialized and mentally and emotionally healthy.
Learn what socialization changes for a dogAs long as ALL of these options have not been genuinely explored—or have only been given a limited chance—we cannot feel confident that every opportunity to save this life has truly been pursued. When a life is ended before every reasonable effort has been made, we may be closing the door on a different outcome and a life that still had possibilities.
The shift
Responsible breeding is part of the solution.
We stand with professional breeders
Especially if they are responsible enough to turn down their production if the market is overly saturated and dogs are being killed in shelters.
We stand for professional and responsible breeders
Because they have the knowledge, the care, and follow the standards to breed high quality products.
Share your thoughts
This toolkit completely transformed how our shelter promotes dogs. Adoptions are up 40%.
The foster program guide helped us launch in three weeks. We now have 12 active foster families.
