Founder & Director

The first and most important thing to know about me is that I gradually gave up eating meat. I could no longer carry the burden of knowing that innocent animals suffer and die simply because of habits I had grown up with and my own taste preferences. That decision fundamentally changed how I look at animals and strengthened my belief that they deserve our respect, compassion, and every reasonable opportunity to live a good life.

Better Together For Dogs is where my background, education and profession come together.

As a self-employed graphic designer, I have spent years helping businesses communicate effectively through design, branding and marketing. Those same skills now serve a purpose that feels far more meaningful: helping shelter and rescue dogs get noticed.

My education in Hospitality Management in Austria taught me to think in terms of efficiency, organization and creating systems that work well for both people and organizations. It also gave me a strong appreciation for service—understanding people's needs, creating positive experiences, and recognizing that even small improvements in processes can make a meaningful difference.

Later, studying Marketing at the Vienna University of Economics and Business gave me a deeper understanding of how people think, make decisions and respond to communication. I saw firsthand how marketing shapes perceptions, influences behavior, and ultimately drives decisions. That knowledge convinced me that the same principles used to sell products and services can also be used to change how people perceive shelter dogs and inspire more adoptions.

Bringing these experiences together led to Better Together For Dogs. The project isn't about reinventing animal rescue—it's about applying professional marketing, thoughtful design and practical tools to help shelters and rescues showcase the incredible dogs already waiting for homes.

I believe many wonderful dogs remain overlooked simply because they are never presented in a way that allows their personalities and potential to shine. If better marketing helps even one more dog find the right family, then it has served its purpose. My goal is to give shelters, rescues and volunteers the tools to make that happen—quickly, professionally and together.